We Are All Naturally Creative (Con.)

By Brad Fregger

4. It is being disciplined: Creativity without discipline is chaos. An overriding characteristic of effective games developers was that they were disciplined. Ineffective developers tended to complain about discipline. "I need freedom to create. I can't have any limits. I don't work well when people try to manage the process."

Creativity is at its best when there is reasonable structure, limits and/or deadlines. Most people recognize the truth of this - which is why we wait until the night before to write the paper. Then there is Japanese Haiku, an extremely disciplined form of poetry that is highly creative.

The successful strategies are:

1. Take time away, do unrelated tasks: This is critical and speaks directly to faith in the unconscious mind's capability.

This is difficult for ineffective managers to deal with. They insist that their people "stay focused," not realizing that they are part of the problem; that their insistence on staying focused is slowing things down and making it almost impossible to solve the difficult problems that we run into during the development of new products.

2. Seize the moments of inspiration: Creative people know their moments of inspiration and seize on the ideas that come at those times. I often have my moments in the early morning hours when I am making the transition from sleeping to waking. Sometimes it feels like I had a dream and that was where the inspiration came from. Other times, it's like an idea flashed in my mind and woke me. When do you often find inspiration, ideas, coming to you?

3. Embrace surprises, coincidence, synchronicity, serendipity: A book could be written about the multitude of major discoveries that were accidents, surprises, or the result of coincidences. Learning to accept and embrace the unexpected is a critical strategy for enhancing one's creativity. We become so focused on our plans that we miss the unplanned opportunities that if acted upon would make the realization of our ultimate goals so much easier.

What can effective leaders do to create an environment that encourages and enhances the natural creativity of their people?

We identified four specific things which made a significant difference in how creative the environment was perceived to be:

1. Celebrate the moments of creativity experienced by both individuals and the entire team.

2. Encourage those working on significant problems to take a break, think about something else, tackle another, issue, anything to get their mind off the current problem.

3. Ask enabling questions, "Why does it work that way?" "What if we tried this?" "What are we trying to accomplish?" Ask questions that come from your own curiosity, your own need to discover what's going wrong, and not from a list of "Questions to Ask When Your Engineers are Stuck."

4. Discover your team's passion and encourage it. Do this for both the individuals and the team as a whole.

5. Face your greatest fears: the things that can happen that can destroy all of your plans. Most of the time we want to ignore these larger issues.

As effective leaders, we must encourage ourselves, our team, our organization to face our greatest fears. The unvoiced fear is a block to creativity, the faced fear, a stimulus.

Doug Henning, the world famous magician said it this way: "When we're little kids, we're filled with wonder for the world - it's fascinating and miraculous. A lot of people lose that ... Magic renews that wonder."

We need to apply the curiosity and wonder we all feel. We are all naturally creative.

 

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